On the level.

Men’s Socks Available in various colours, Sizes: 6 – 8 or 9 – 11, Price per pair – 69p

Yet another great bargain from Lidl.

However, I have to wonder what the advertising dept were thinking, when they were coming up with this picture.


Lets just take a closer look. The brief is to sell socks and let everyone know that they are MEN’s socks. You could go for the obvious, have some men wearing the socks but that’s so been done before.

How about draping them over a Spirit Level?

Yeah, that’ll do it!

One Response to On the level.

  1. Laquet says:

    And such attractive socks to drape over a spirit level too!

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